Dec 03, 2022, 5:25 PM ET
As a long-term partner of VIDAA, Tremor International will serve as the exclusive global CTV monetization platform for content on all VIDAA and Android TV OS devices
Follows the announcement of VIDAA OS as an exclusive destination for the FIFA+ app, alongside unique daily content celebrating the tournament and its fans
NEW YORK , Dec. 3, 2022 /PRNewswire/ — VIDAA, a smart TV operating system and streaming platform, and a subsidiary of Hisense Co., Ltd (“Hisense”) today announced an agreement whereby Google TV – and other Android TV OS devices capable of broadcasting premium sports content from VIDAA, including FIFA+.
As a long-term partner of VIDAA, Tremor International Ltd. (AIM/NASDAQ: TRMR ) (“Tremor”), a leading global end-to-end digital advertising technology platform specializing in Connected TV (“CTV”), video and data, is announced as the exclusive global CTV monetization platform – notably Tremors SSP, Unruly – for which content will function on all VIDAA and Android TV OS devices.
Premium content includes the FIFA+ app with thousands of hours of original, live and archive football and programming, and The FIFA World Cup Daily, By Hisense, a new daily show filmed on location and broadcast during the tournament.
This year’s FIFA World Cup Qatar 2022™, of which Hisense is the official sponsor, is expected to attract 5 billion viewers around the world. With the combined reach of VIDAA and Android TV OS devices, World Cup content will be available in key markets worldwide, with a focus on the UK, Canada, Latin America, Germany, Australia and Japan .
“Our relationships with Google, FIFA and Tremor International will enable advertisers to reach highly engaged sports fans around the world with precision and bespoke creativity on the house’s biggest screen,” said Guy Edri , President of VIDAA.
“Our priority is to bring our customers the content they love. Through this collaboration, we can help World Cup fans around the world celebrate and revel in exclusive and engaging content on Android TV OS devices wherever they are,” said Jonathan Zepp , Managing Director, Media & Entertainment Partnerships , Google.
VIDAA USA Inc. was founded in 2019 and is headquartered in Atlanta, Georgia USA. Our flagship product is the VIDAA TV OS, which is currently in its sixth generation. VIDAA TV OS is a modern, global smart TV operating system and content platform. When you choose VIDAA, TV OEMs get a turnkey Linux-based operating system with voice control, an app store, billing and payment, and more. Our customers include brands such as Hisense, Loewe, Toshiba and many others.
About Tremor International
Tremor is a global company providing an end-to-end technology advertising platform encompassing three core competencies – video, data and CTV. Tremor’s unique approach is to offer a complete package of end-to-end solutions, giving the company a major competitive advantage in the video advertising ecosystem.
Tremor Video helps advertisers spread their brand messages across all screens by combining innovative video technology with advanced audience data and compelling creative content. Tremor Video’s innovative video advertising technology offers offers on CTV, in-stream, out-stream and in-app. for more information Visit www.tremorvideo.com
Amobee optimizes results for advertisers and media companies while providing a better customer experience. The platform helps clients develop their audiences, optimize their cross-channel performance across all TV, connected TV and digital media, and drive new subscriber growth through detailed analytics and reports. To learn more, visit www.amobee.com
Unruly, Tremor’s media site, drives real business results in multiscreen advertising. The programmatic platform efficiently and effectively delivers performance, quality and actionable data for demand and supply-side customers and partners. Tremor has a significant number of direct integrations with premium publishers, unique demand relationships with a variety of advertisers, and privileged access to news corp inventory. Unruly connects to the world’s largest digital service providers and is compatible with most of Ad Age’s top 100 brands. for more information Visit www.unruly.co
, Tremor has Headquartered in Israel offices in the United States, Canada, Europe and Asia Pacific. The company is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ: (TRMR).
For more information, visit: www.tremorinternational.com .
VP, Communications, Tremor International
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates”, “believes”, “expects”, “intends”, “may”, “may”, “will”, “estimates” and other similar expressions. However, those words are not the only way Tremor flags forward-looking statements. All statements in this press release that are not historical facts should be considered forward-looking statements, including but not limited to statements regarding the potential benefits associated with partnering with VIDAA, the investment in VIDAA and its timing or benefits other commercial partnerships or investments by Tremor or Unruly; and any other statements regarding future financial results. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that could cause Tremor’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements will. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors and other factors that could cause actual results to differ materially, interested parties should review the risk factors in Tremor’s Annual Report on Form 20-F, filed with the US Securities and Exchange on March 15, 2022 Commission ( www.sec.gov ) was filed. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Tremor and Unruly and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not imply that it is a partner or partnership in the legal sense.
Google TV is the name of the software for this device and is a trademark of Google LLC. Android TV is a trademark of Google LLC.