ICX contains patented know-how and algorithms that leverage proprietary information science and synthetic intelligence to counterpoint viewers and market segments with information from first-, second- and third-party sources. Utilizing its proprietary information know-how, ICX has created almost 100 million distinctive Wealthy Profiles™ (and counting) that information high-performance activation methods via media buys, data-driven storytelling, and co-branding campaigns.
“We’re constructing an answer set that not solely helps CMOs and CCOs securely handle their information, but additionally enriches it to make it actually actionable for progress,” stated Salient Founder and CEO Bryan Specht from CES 2022. “These patented applied sciences and profiles will strengthen the knowledgeable companies of our businesses and ship the form of impactful motion that manufacturers have been looking for from data-driven AI.”
Every of ICX’s Wealthy Profiles™ is characterised by demographic, psychographic, sentiment, curiosity, on-line habits, cultural and different CCPA-compliant information markers. ICX’s information is organized via ongoing dynamic enrichment functionality that gives very present viewers and market profiles that enhance affect and enhance return on advertising and media spend.
“It is a highly effective mixture between Salient’s strategic, inventive, and buyer expertise companies married with the IP we have developed to ship data-enriched audiences,” stated ICX founder and chairman Michael Avon, who can also be Managing Companion of progress fairness agency ABS Capital Companions. “ICX has had success in programmatic and media channels, however this partnership unlocks vital new progress with Salient and its businesses.”
ICX and its patented IP shall be a key contributor to Salient Synapse™, a proprietary suite of information merchandise designed to make sense of an more and more complicated vary of information sources and ignite larger progress for purchasers. Salient shall be investing in increasing the ICX IP into extra product functions, in addition to into worldwide markets.
“ICX’s know-how delivers on a serious want for manufacturers looking for a greater manner than conventional 3rd occasion cookie efficiency, which can solely develop into extra important within the so-called ‘cookieless future’,” added Man Cierzan, Salient’s Chief Technique Officer. “By enriching zero- and first-party buyer information units with ICX’s know-how, we will ship the form of enduring progress that no cookie-based viewers focusing on can present.”
ICX joins the Salient community, which incorporates not too long ago acquired expertise and innovation agency timecraft and earned inventive company Honeymoon, which was launched in November. Salient additionally has alliances with a community of specialty companies throughout the advertising companies and know-how spectrum.
ICX clients embody main DSPs, media and leisure firms and businesses. ICX founder and board chairman Michael Avon will develop into a Salient advisor and board member.
About Salient International
Salient International is a gaggle of consultants and companions linked by a shared ardour for progress and enabling our purchasers’ companies and their individuals to flourish whereas doing the identical for our group, communities and world. We assist companies and other people ship data-driven, inventive options via significant human experiences. Whereas others are centered on chasing relevance, we imagine salience is the trail to extra pure, strategic and enduring progress.
Our mannequin unites knowledgeable expertise round an information science, digital expertise and strategic advisory mannequin. Collectively, we provide data-driven creativity, communications, advertising and innovation options constructed for sustained progress. Salient International’s community contains inventive company Honeymoon, expertise and innovation agency timecraft and data-enriched media firm ICX Media. Salient firms and companions function at their highest particular person ranges in knowledgeable disciplines, every with its personal promise, tradition, and id, however tethered to a set of advisory and proprietary information merchandise – Salient Synapse™ – in addition to a spread of different progress platforms and instruments.
View authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/salient-global-acquires-data-technology-company-icx-media-and-its-100-million-patented-rich-profiles-301455912.html
SOURCE Salient International