BATON ROUGE, La., Dec. 2, 2021 /PRNewswire/ — Neighborhood Espresso, the nation’s No. 1 family-owned retail espresso model, joins the Skilled Rodeo Cowboys Affiliation (PRCA), the biggest rodeo group on this planet, as its official espresso sponsor. The brand new partnership kicks off forward of the Wrangler Nationwide Finals Rodeo taking place this month, which additionally options Neighborhood Espresso as its official espresso sponsor.
This yr’s Wrangler Nationwide Finals Rodeo is going on in Las Vegas. Because the official espresso sponsor, Neighborhood Espresso will likely be on-site at quite a lot of occasions to share espresso with the rodeo neighborhood.
“At Neighborhood Espresso, we deliver pleasure to those that assist communities thrive, and ranchers, cowboys and farmers are doing simply that day by day,” mentioned Neighborhood Espresso Firm President and CEO David Belanger. “The rodeo neighborhood celebrates them, and so will we. Neighborhood Espresso is proud to hitch the hundreds of thousands of ProRodeo followers in making an impression on right now’s technology whereas pouring into the longer term.”
Neighborhood Espresso has been cheering on ProRodeo athletes all yr lengthy. In early 2021, the model kicked off partnerships with three elite rodeo opponents, every aiming to win massive on this yr’s Nationwide Finals Rodeo. Shane Hanchey, the No.1 tie-down roper on this planet; Tuf Cooper, who holds 4 world titles; and Shad Mayfield, the present No. 3 tie-down roper on this planet, have all been touring the rodeo scene representing Neighborhood Espresso this yr.
They have been sporting the model at occasions, sharing merchandise in every neighborhood they go to and brewing a cup for themselves to begin their days. Extra importantly, they share Neighborhood Espresso’s values in making a distinction and supporting households and individuals who need to do good of their communities.
“Cowboys satisfaction themselves on making their communities stronger and higher — it is a part of the cowboy lifestyle, and that is a mindset that’s essential to us,” mentioned Neighborhood Espresso Government Vice President, Gross sales and Advertising and marketing Leah Herrington. “We’re thrilled to be within the rodeo area, fueling these unbelievable athletes as they end the yr sturdy.”
The Nationwide Finals Rodeo begins right now, Thursday, Dec. 2, and runs by Saturday, Dec. 11.
About Neighborhood Espresso Firm
Neighborhood Espresso Firm, an importer, roaster and distributor of high-quality premium coffees, is the biggest family-owned and -operated retail espresso model in America. Based in 1919 by “Cap” Saurage in Baton Rouge, Louisiana, and run by 4 generations of the Saurage household, the corporate works straight with farmers world wide to hand-select distinctive espresso beans that create its whole-bean, floor, single-serve and ready-to-drink merchandise. Neighborhood Espresso, which not too long ago acquired a 2021 Comfort Retailer Information Finest New Merchandise Award: Able to Drink Espresso Drink for Espresso + Cream, is bought in retail shops and on-line and served in eating places, lodges and numerous companies throughout the nation. Often called the Espresso with Coronary heart™, Neighborhood Espresso offers again to those that assist communities thrive by packages equivalent to Money for Faculties and Navy Match and by partnering with nonprofit organizations to advertise sustainability for espresso farmers and their households. For extra data, go to CommunityCoffee.com or discover the model on Instagram, Fb and Twitter.
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SOURCE Neighborhood Espresso Firm