SEOUL, South Korea, Nov. 29, 2021 /PRNewswire/ — Longtime CES® exhibitor LG Electronics plans to create a brand new strategy to participating audiences to expertise LG’s newest expertise improvements at CES 2022.
As all the time, CES represents the worldwide launchpad for dozens of recent LG merchandise. In January 2022, at its conventional location – the 22,000-square-foot sales space on the foremost entrance to the Central Corridor within the Las Vegas Conference Heart – LG will seamlessly join guests from the bodily house to LG’s digital expertise leveraging each digital and augmented actuality. Constructed of upcycled, recycled and recyclable supplies, the welcoming house will function a sequence of kiosks the place guests can expertise the perfect life doable with LG merchandise.
Guests will take a self-guided tour utilizing QR codes as they navigate by means of the bodily expertise, interacting with CES 2022 Innovation Award-winning LG client electronics and residential equipment merchandise through AR. Different kiosks will function immersive VR digital artwork together with LG’s immersive curved OLED video partitions from CES through the years, a present favourite. Wherever they could be, audiences all over the world will be capable of entry the identical content material and take part digitally within the LG CES expertise.
What’s extra, LG has once more been named official CES expertise associate for the press rooms and member lounges, which can function award-winning LG OLED TVs.
“We look ahead to seeing what LG, a long-time innovation chief at CES, has in retailer for guests in January,” mentioned Karen Chupka, government vp of CES on the Client Know-how Affiliation, the organizer of CES. “CES 2022 will allow attendees in Las Vegas to expertise LG’s expertise utilizing AR and VR. Viewers becoming a member of CES digitally from throughout the globe will be capable of expertise the identical ground- breaking tech, by means of LG’s digital activation.”
About LG Electronics Inc.
LG Electronics is a world innovator in expertise and client electronics with a presence in virtually each nation and a global workforce of greater than 75,000. LG’s 4 firms – House Equipment & Air Resolution, House Leisure, Automobile element Options and Enterprise Options – mixed for international gross sales of over USD 56 billion in 2020. LG is a number one producer of client and industrial merchandise starting from TVs, residence home equipment, air options, displays, service robots, automotive parts and its premium LG SIGNATURE and clever LG ThinQ manufacturers are acquainted names world over. Go to www.LGnewsroom.com for the most recent information.
About LG Electronics USA
LG Electronics USA, Inc., primarily based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion international innovator in expertise and manufacturing. In the United States, LG sells a variety of revolutionary residence home equipment, residence leisure merchandise, industrial shows, air con programs, photo voltaic power options and automobile parts. LG is a seven-time ENERGY STAR® Companion of the Yr. The “Life’s Good” advertising theme encompasses how LG is devoted to folks’s happiness by exceeding expectations at present and tomorrow. www.LG.com.
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SOURCE LG Electronics USA