ARLINGTON, Va., Nov. 19, 2021 /PRNewswire/ — The Client Know-how Affiliation (CTA)® at the moment introduced its CES® 2022 C House keynote. In dialog with MediaLink Chairman and CEO Michael E. Kassan, the keynote will function a panel dialogue with Carolyn Everson, President, Instacart; Tariq Hassan, Chief Advertising and marketing & Digital Officer, McDonald’s; Edward Kummer, Chief Digital Officer, Normal Motors; and Cara Sylvester, Govt Vice President and Chief Advertising and marketing and Digital Officer, Goal. The dialog, titled “Content material to Commerce: How Know-how Flipped the Buyer Expertise,” will deal with how entrepreneurs have ramped up efforts to supply experiences that put customers proper the place they belong: on the middle. It’s scheduled for Thursday, Jan. 6, 2022 at 11 AM in Las Vegas, NV.
“The C House expertise at CES has modified the sport for entrepreneurs who wish to keep forward of the curve on how their enterprise might be affected by the newest know-how innovation and its ripple impact on human behaviors,” mentioned Karen Chupka, govt vp of CES. “We’re thrilled to welcome Carolyn Everson, Tariq Hassan, Michael E. Kassan, Edward Kummer and Cara Sylvester to the keynote stage.”
C House returns to the ARIA Resort & On line casino, bringing collectively all the advertising and marketing, promoting, media and leisure communities to debate thought-provoking points and discover what’s new and what’s subsequent. CES 2022 will function one of many greatest C House occasions thus far. Featured exhibitors embrace: Amazon Promoting, Finest Purchase, Discovery, DISH Community, Entercom, Innovid, Microsoft, NBCUniversal, Oracle, Roku, Salesforce, Samba TV, Samsung Advertisements, Snap, T-Cell, The Nielsen Firm, TVSquared, WarnerMedia, WWE, Xandr and extra.
Carolyn Everson is President of Instacart, the place she oversees Instacart’s Retail, Enterprise Growth and Promoting companies, in addition to the corporate’s Folks, Coverage & Authorities Affairs, Authorized, Partnerships, Instacart Pickup and Care groups. She joined Instacart in 2021 following greater than a decade at Fb, the place she was most not too long ago the Vice President of World Advertising and marketing Options.
Tariq Hassan joined McDonald’s as Chief Advertising and marketing and Digital Buyer Expertise Officer this 12 months. Beforehand, he was Chief Advertising and marketing Officer at Petco answerable for main the manufacturers enterprise advertising and marketing technique.
Michael E. Kassan is the founder, Chairman and CEO of MediaLink. Described because the “final energy dealer,” he’s a trusted advisor on velocity dial with each main govt within the media, advertising and marketing, leisure and know-how C-Suite. For over a decade, the partnership between CTA and MediaLink has helped develop C House into the vacation spot for business leaders to find and share disruptive tendencies in media, advertising and marketing and leisure. In 2019, Kassan was inducted into the American Promoting Federation’s Corridor of Fame.
Edward Kummer is the Chief Digital Officer for Normal Motors. He is answerable for constructing and delivering a holistic digital enterprise guided by GM’s Development Technique, main a newly shaped Digital Enterprise crew, and accelerating software program investments that can redefine client expectations.
Cara Sylvester is the Govt Vice President and Chief Advertising and marketing and Digital Officer for Goal Company. She is answerable for driving development via Goal’s advertising and marketing, media and artistic technique, in addition to its loyalty program, Goal Circle, and in-house media firm, Roundel. She additionally leads Goal’s e-commerce enterprise and digital technique.
Everson, Hassan, Kassan, Kummer and Sylvester be a part of beforehand introduced keynoters, together with GM’s Mary Barra; Samsung’s Jong-Hee (J.H.) Han; T-Cell’s Mike Sievert; Abbott’s Robert Ford; Rethink Impression’s Jenny Abramson; Softbank Alternative Fund’s Stacy Brown-Philpot; and Materials Impression’s Carmichael Roberts. The CES featured audio system web page might be up to date as extra audio system are introduced.
Owned and produced by CTA, CES 2022 will convene the tech business in individual and digitally, Jan. 5-8, 2022, with Media Days going down Jan. 3-4, 2022. World audiences may have entry to main manufacturers and startups, in addition to the world’s most-influential leaders and business advocates. For over 50 years, CES has been the worldwide stage for innovation, and CES 2022 will present a possibility for corporations from around the globe, each giant and small, to launch merchandise, construct manufacturers and kind partnerships. Go to CES.tech for all CES 2022 updates, together with well being protocols, registration particulars and the media web page for all press sources.
CES® is essentially the most influential tech occasion on this planet – the proving floor for breakthrough applied sciences and world innovators. That is the place the world’s greatest manufacturers do enterprise and meet new companions, and the sharpest innovators hit the stage. Owned and produced by the Client Know-how Affiliation (CTA)®, CES options each side of the tech sector. CES 2022 will happen in individual in Las Vegas, and digitally, Jan. 5-8, 2022. Study extra at CES.tech and comply with CES on social.
About Client Know-how Affiliation:
As North America’s largest know-how commerce affiliation, CTA® is the tech sector. Our members are the world’s main innovators – from startups to world manufacturers – serving to assist greater than 18 million American jobs. CTA owns and produces CES® – essentially the most influential tech occasion on this planet. Discover us at CTA.tech. Comply with us @CTAtech.
CES Unveiled Las Vegas
Jan. 3, 2021 – Las Vegas, NV
CES 2022 Media Days
Jan. 3-4, 2022 – Las Vegas, NV
Jan. 5-8, 2022 – Las Vegas, NV
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SOURCE Client Know-how Affiliation